Better care begins with better knowledge.

Transforming dementia care through scientific evidence, cultural grounding, and compassionate understanding.

Biopsychosocial Care

Respect for Personhood

Inclusive Collaboration

Dignity in Care

Grounded in Evidence

Empathy & Behavioural Understanding

Biopsychosocial Care Respect for Personhood Inclusive Collaboration Dignity in Care Grounded in Evidence Empathy & Behavioural Understanding

What is BRIDGE?

BRIDGE equips care staff with practical skills by combining neuroscientific and adult-learning principles delivered through positive social interactions, simulation-based activities, and reflective and reflexive exercises, encouraging participants to examine both their care practices and their own role within care interactions.

BRIDGE is an evidence-based dementia care training programme designed to close the knowledge gap among healthcare staff in United Arab Emirates. Rooted in Tom Kitwood’s principles of person-centred care , it applies a biopsychosocial approach to understanding dementia and addressing associated behavioural changes. The programme integrates cultural and traditional values, ensuring contextually relevant dementia care. It also addresses ethical dilemmas in dementia care and provides guidance on honouring dignity and personhood in end-of-life care.

Participants are invited to bring anonymised cases from their own practice, which are explored collaboratively during the training. These real-world cases are used to apply evidence-informed principles, examine possible responses, and develop person-centred approaches tailored to the care context.

Who is BRIDGE For?

Clinical Staff

  • Nurses (registered nurses, assistant nurses, homecare agency staff)

  • Physicians (geriatricians, general, & family medicine doctors)

  • Allied health professionals: (Physiotherapists, Occupational therapists)

    Care-Support Staff

  • Care aides/care assistants/long-term care staff

  • Social workers in community health centres

  • Healthcare support workers in rehabilitation and residential care

    Facility & Service Personnel

  • Supervisors and unit managers in long-term care facilities

  • Quality and patient experience officers

  • Staff in memory clinics and geriatric units

  • Community health workers supporting older adults

Programme Details

Delivered over three days (Fridays - Sundays), the programme brings together six interconnected units that move from foundational understanding to applied practice across the dementia care trajectory.

  • Session One: Personhood & Person-Centred Care

    Discover how personhood shapes every aspect of the dementia experience. This session introduces the core principles of person-centred care and highlights how recognising an individual’s identity, background, and personal needs and preferences transforms everyday interactions in dementia care. Participants learn practical approaches to upholding and preserving personhood and dignity, fostering connection, and building trust in care relationships.

  • Session One: Dementia and the Human Brain

    Dementia affects the brain in distinct ways that shape how individuals think, feel, and function. This session provides a clear, accessible overview of the major types of dementia and the neurobiological changes that underlie them. Participants learn how these changes affect daily functioning and behaviour, and how understanding the science behind the condition can inform more attuned, person-centred caregiving.

    Session Two: Behavioural Changes in Dementia

    Behavioural changes are a common and often misunderstood aspect of dementia. In this session, participants learn examples of such changes, why they might occur and what they may be communicating, and how unmet needs and environmental factors contribute to them. The focus is on developing a clear understanding of the patterns and presentations of behavioural changes across the progression of dementia.

    Session Three: Addressing Behavioural Changes in Dementia

    Responding to behavioural changes requires clarity and understanding of the person behind the behaviour. Building on the previous unit, this session introduces practical strategies for responding to behavioural changes in a structured, person-centred way. Participants learn to apply the STEPS to Care© guide, a tool uniquely designed for this programme to assess situations, identify underlying needs, and implement tailored interventions.

  • Session 1: Family, Culture, and Traditions in Dementia Care

    Culture, tradition, and family roles profoundly shape how dementia is understood and care is experienced. This session introduces the BARAKAH+S Profile©, a sociocultural identity assessment tool uniquely developed for this programme to help caregivers recognise these influences and integrate them into daily care practices. Participants learn how to strengthen connection, uphold personhood, and support shared decision-making by working in partnership with families and respecting cultural and traditional expectations.

    Session Two: Ethics & End-of-Life Dementia Care

    End-of-life dementia care raises complex ethical questions and requires compassionate, person-centred support. This session examines the ethical challenges that arise in advanced dementia care, including consent, autonomy, risks, and shared decision-making. The session also explores the principles of dignified, person-centred end-of-life care, guiding participants in supporting the individual’s personal needs, comfort, communication, and family involvement and working collaboratively to provide person-centred care during the final stages of dementia.

Aligned with UAE's National Framework for Healthy Ageing (2025 - 2031)

Supporting healthy and dignified ageing

Advancing workforce development for ageing care

Contributing to the United Nation's Sustainable Development Goals

UN SDG 3: Good Health and Well-being

UN SDG 4: Quality Education

UN SDG 17: Partnerships for the Goals

Aligned with UAE's National Framework for Healthy Ageing (2025 - 2031) Supporting healthy and dignified ageing Advancing workforce development for ageing care Contributing to the United Nation's Sustainable Development Goals UN SDG 3: Good Health and Well-being UN SDG 4: Quality Education UN SDG 17: Partnerships for the Goals

  • Abby – Enayati Home Health Care

    The training has made interactions with patients feel calmer and more connected. There’s less frustration on both sides because I’m approaching things with more patience and awareness. With colleagues, I’ve noticed it’s encouraged more teamwork, we’re more in sync when it comes to understanding a client’s needs and behaviour, and we share strategies more openly. It’s created a more supportive environment overall.

  • Leena – Seniors’ Happiness Centre

    The training was practical and deeply relevant to everyday care, especially around personhood and end-of-life wishes. The simulation helped me truly understand what people with dementia experience, and I now speak to patients even when they cannot respond. I apply what I learned daily to make patients’ days better. I now consciously speak to them and apply personhood principles to make their days better. I would recommend this training to all staff, including social workers.

  • Angelica – Seniors’ Happiness Centre

    What I valued most was learning through real patient cases and activities. I no longer rush through care or try to correct patients but take time to be present and communicate. The biopsychosocial approach has changed how I understand behaviour and respond to patients. There is a clear difference in how staff who attended the training approach patients compared to those who have not.

  • Dr. Hana – Enayati Home Health Care

    The training is very relevant to my role. I learned new things. I would say it exceeded my expectations. I like the content of the training, we were well engaged, and the trainers were very helpful. The most helpful aspect was engaging in the simulation activities where we experienced how clients living with dementia may see and feel things with vision difficulties and peripheral neuropathy they may have.

  • Abby - Enayati Home Health Care

    Using the models we were taught has been useful in real time. It’s made me more aware of how I approach certain situations, especially when a client is agitated or confused. I’ve been more conscious about giving time and space and adjusting how I speak or respond. The training helped me step back and think about the ‘why’ behind behaviours, rather than just the behaviour itself, which has changed how I react and support the client.

  • Dr. Wafa – Seniors’ Happiness Centre

    The course went beyond medical care and highlighted the psychological and social dimensions of dementia. It reminded me of the importance of connection, even when patients can no longer communicate verbally. The Personhood Tree and STEPS to Care tools helped me better understand patients’ backgrounds and needs. Since the training, colleagues continue to discuss and remind each other of what we learned, which has been very valuable.

  • Dr. Haitham – Seniors’ Happiness Centre

    Although we understand dementia theoretically, the simulation was the first time we experienced how difficult everyday tasks can be. Even tasks involving simpler comorbidities were extremely challenging, which helped me realise how difficult everyday activities can be for patients who cannot express their struggles. Completing the tasks still gave me a sense of accomplishment, which made me reflect on the importance of allowing patients to engage in activities rather than rushing to do everything for them.

  • Abby – Enayati Home Health Care

    I feel confident in sustaining these changes long term because the training didn’t just give us theory, it gave us real, practical tools and mindset shifts that actually work in day-to-day care. Using the models we were taught has already become second nature in many situations, and the positive impact on the patient’s comfort and responses reinforces why it’s worth sticking with.

  • Reymond – Enayati Home Health Care

    I appreciated the focus on person-centred care, particularly empathy, respect, and dignity in supporting people living with dementia. The training shifted how I communicate, encouraging me to listen more closely, attend to non-verbal cues, and respond with patience. I now take greater care to understand each person’s history, preferences, and triggers, which helps build trust and reduce anxiety. I’ve also become more aware of how environmental factors such as noise, lighting, and clutter affect wellbeing, and how small adjustments can improve comfort and orientation.

Person Centred

Evidence Informed

Culturally Grounded

Practice Focused

Dementia Specific

Person Centred Evidence Informed Culturally Grounded Practice Focused Dementia Specific

Programme Fees

  • AED 3,000

  • AED 2,700 (10% discount applied if paid up to three weeks before the event)

  • AED 2,550 (15% discount available for eligible registrations)

Upcoming Training Events

Join Our Next Training Cohort

13 - 15 February 2026

24 - 26 April 2026

11 - 13 September 2026

13 - 15 November 2026

19 - 21 June 2026

27 - 29 March 2026

11 - 13 December 2026

16 - 18 October 2026

Register for Events

Seada A. Kassie, FHEA

Programme Developer & Lead Trainer

Seada works as a senior lecturer in psychology at Middlesex University Dubai and is a trained clinical researcher with postgraduate credentials from Harvard Medical School. Her multi-phased doctoral research identified critical gaps in dementia care practice and workforce capacity. BRIDGE was created from this work as an evidence-based, culturally grounded dementia care training programme designed to strengthen professional skills and competencies, elevate care quality, and improve the lived experiences of individuals living with dementia. Seada is an active member of the Association of Clinical Research Professionals Community and continues to lead research and training initiatives that advance dementia care in the UAE and across the Gulf region.

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Contact Us

bridge@dementiacareae.com